Athens Bagel Company
The entirety of my Public Relations Communications class was devoted to planning, organizing and developing PR and marketing strategies for a local Athens business.
I worked with the owners of Athens Bagel Company, a local New York-style bagel shop, to create a plan for the business's marketing and public relations strategies.
The areas of focus include situation analyses and targeting/segmentation of target audiences, social media marketing, event promotion, press releases and more.
